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19th December 2022 |
Sustainable business development practices enable the organisations to lessen the adverse effects of their business operations on environment while still generating profits. This has become all the very important in view of depleting natural resources and adverse effects of business operations on the ecology. Past two years were harrowing for the mankind due to spread of COVID-19. The disastrous effects of COVID-19 have started mellowing down. When a crisis ends, an economy, community, or individual settles into a new normal that is different from the scenario that existed before the start of the crisis. In order to recover from the effects of the COVID-19 and speed up the process of economic development, sustainable business practices must be planned and initiated immediately.
Academicians and practitioners are giving much needed attention to Sustainable business development because of their increased concern for societal wellbeing. Sustainable development should be inclusive and take special care of the needs of the poorest and most vulnerable segments of the society. Sustainable business practices need to be ambitious, action-oriented and collaborative, and adaptive to different levels of development as future has arrived early and caught all of us unguarded and unprepared. As we look ahead, the future seems inexplicably uncertain and has compelled us to reassess, rethink and realign our lives to the new world order as the world’s vision and commitment regarding sustainable development have been changing throughout the time.
Therefore, there is an urgent need to provide an ideal platform for deliberation upon the various sustainable business practices that are needed to be implemented in the “New Normal”. For this purpose, Maharaja Agrasen University has decided to hold two days national conference to address the above stated issues.
The primary goal of the Conference is to bring together Faculty Members, Academicians, Research Scholars and Industrialists, to share their perspectives, experiences, and research findings and to suggest various sustainable business practices that can be implemented in the new normal. It also aims at finding out possible solutions to corporate problems after the catastrophic pandemic.
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